I found out today that The Body Shop have discontinued their perfume oils. Whoever made this ludicrous decision should be sacked. As one poster, Teri, wrote on Body Shop Employee Favourites:
The perfumed oils were the only item that drew me in to shop at The Body Shop, so I won’t be returning unless the essential oils are brought back.
On just this thread alone, customer after customer is boycotting Body Shop due to their singularly unrobust product range decision to discontinue their perfume oils. I am just one amongst many who will not shop at The Body Shop again until they bring back their oils. Their coconut, satsuma and juma oils are the only reason I ever went into The Body Shop in the first place. I am not alone. Carrie Cox wrote:
It is the only thing I go into your store to buy and usually come out with something else too. Now I have no reason to go to your store.
And Stephanie wrote:
I’m sososososo diasapointed that you discontinued the satsuma body oil why why why.. It goes so well with the body butter and shower gel. I will not be shopping back in this store for that reason.
And from Shelley:
The Body Shop was always known for their perfumed oils. Now that they are gone, to me The Body Shop is no different than any other Bath specialty store. Which then leads me to ask :why bother going to The Body Shop?
Body Shop, over the years you got so many things right. Now, you've got it wrong. This is an indication that there is a weakness in The Body Shop strategy and a clear lack of robust initiative in the company. Very telling. This could be the beginning of the end for them.